Ah, Seoul Pub. The name alone conjures up a kaleidoscope of memories—some vivid, some blurry, and some best left forgotten. Nestled in the heart of Itaewon, this notorious dive bar was a magnet for the wild and the restless. Representing the best (and worst) of the strip, it was a place where Koreans, expats, and a fair share of G.I.'s mingled in a cacophony of laughter, shouting, and the occasional bar fight. The place where inhibitions were left at the door, and "Your Shout!" became less of a friendly nudge and more of a battle cry. The pool table was always busy, and the air was thick with the smell of cheap beer and even cheaper decisions.

Celebrations, Shouts & Other Shenanigans

I was there often enough with my mates, a rowdy bunch of Aussie musicians, Big Jon (the biggest GI I'd ever met), and a hodgepodge of stragglers and tagalongs. But it was the Aussies who believed in the sacred ritual of buying drinks in rounds. "Your shout!" they'd declare, and like clockwork, I'd saunter up to the bar to keep the party going. We were young, invincible, and blissfully ignorant of the morning-after consequences (for the moment anyway...)

The Nights We Can't Remember

You see, Seoul Pub was more than just a bar; it was an institution. It was where U.S. soldiers, expats, and locals converged in a cacophony of clinking glasses and slurred toasts. It was where Aussie musicians would buy rounds, declaring "Your Shout!" as the responsibility to keep the party going circled back to you. It was the place where bar fights were a spectator sport, and the pool table was the arena.

But it was also the place where I stumbled home from, more times than I'd like to admit, with the taste of stale beer and regret lingering in my mouth. The mornings after were brutal—a symphony of headaches, nausea, and existential dread. My head was pounding, each throb a cruel reminder of last night's debauchery. I'd lie there, cursing myself for not having the foresight to prevent this self-inflicted misery.

As I stumbled out of bed, I couldn't help but think, "If only there was a way to prevent this misery." I had seen too many sunrises on my humbling walks home, each step a painful reminder of the night before. I had had enough. So often that's when the idea hit me again and again—what if there was a way to enjoy the night without the morning-after regret?

The Awakening: A Podcast and a Revelation

Fast forward a few years, and I found myself listening to an Andrew Huberman podcast on "What Alcohol Does to Your Body, Brain & Health," and an assortment of other episodes on Alcohol and hangovers. It was a eureka moment. The science behind hangovers, the impact of alcohol on the body—it all clicked. I realized that my nights of regret at Seoul Pub weren't just cautionary tales; they were a call to action.

The Birth of a Solution

Inspired by the newfound knowledge and fueled by the memories of countless hungover mornings, I set out to find a solution. I delved into research, consulted experts, and after countless trials and errors, I finally cracked the code. The result? A revolutionary approach to nightlife, one that lets you enjoy the revelry without the regret.

No More Mornings of Regret

So here we are. The days of waking up feeling like you've been hit by a freight train are over. No more stale beer and regret, no more wasted mornings. With this new approach, you can have your cake and eat it too—or in this case, have your beer and drink it too.

The Legacy of Seoul Pub: A Catalyst for Change

As for Seoul Pub, it may have closed its doors, but its legacy lives on. It serves as a constant reminder of what nightlife used to be and what it can be again. It's the reason why "Your Shout!" is no longer an anthem of regret but a rallying cry for a better, healthier approach to enjoying life's pleasures.

So the next time you hear someone yell, "Your Shout!", remember: you have a choice. You can either spiral into a morning of regret or embrace a new way of partying—one that leaves you waking up feeling like a million bucks.

There's no excuse for morning-after regrets anymore. If you're planning a night out anywhere the beer flows like water, be ready with Hangover Monster. Slap on that G+NAC Armor🛡️ patch before you take your first sip, and wake up the next morning ready to face the day.

Don't let another night of fun turn into a morning of misery. Be smart, be prepared, and most importantly, be ready to enjoy life's moments without the taste of stale beer and regret.

The choice is yours. Cheers! 🍻